What does a SWOT analysis evaluate?

A SWOT analysis evaluates Strengths, Weaknesses, Opportunities, and Threats. This framework is widely used in strategic planning and organizational analysis to help identify internal and external factors that can impact an organization's success.

Strengths refer to the internal attributes that give an organization an advantage over others, such as skilled personnel or strong financial resources. Weaknesses are internal factors that may hinder performance or competitive ability, like lack of expertise or insufficient budget. Opportunities are external factors that an organization can leverage to grow or improve, such as market trends or technological advancements. Threats are external challenges that could pose risks, such as increased competition or economic downturns.

By systematically evaluating these four dimensions, a SWOT analysis helps organizations to identify their competitive position and develop strategies for improvement, making it a crucial tool for supervisors and managers in decision-making processes.