What concept is demonstrated when a manager from one culture feels that their culture is superior to another, as seen in the statement about driving on the wrong side of the road?

The concept demonstrated in the scenario is ethnocentrism. This refers to the belief that one's own culture is superior to others, which can lead to misjudgments about practices and customs of different groups. In the context of the statement regarding driving on the wrong side of the road, the manager perceives his or her own cultural practices as the norm and other cultural practices as inferior or incorrect. This perspective can hinder effective communication and collaboration between individuals from different cultural backgrounds, as it creates barriers to understanding and respect for diversity. Ethnocentrism often results in a lack of appreciation for different cultural perspectives, whereas an open-minded approach would involve recognizing the validity of other cultural practices.